Data Cleansing

Our team will examine your dataset exhaustively to ensure all incorrect, corrupted, outdated, duplicated or incomplete data are fixed or removed from your records

Data cleansing

Make better decisions with accurate data

Data Cleansing will provide accurate and reliable data to support your business plan and operation.

What is Data Cleansing?

Data Cleansing is the ongoing process of removing or fixing incorrect, corrupted, outdated, duplicated or incomplete information from a dataset or database.

Why Cleanse data?

Dirty Data can cause a massive problem for your organisation, where people are analysing their work performance and creating an entire strategy based on faulty data and results.

Compliance with the GDPR.

GDPR ARTICLE 5 – (d) accurate and, where necessary, kept up to date; every reasonable step must be taken to ensure that personal data that are inaccurate, having regard to the purposes for which they are processed, are erased or rectified without delay (‘accuracy’).

Through Data Cleansing, we will:

Depending on the goal of your project (previously discussed).


Merge or remove duplicated records (One per person/One per family/One per household).


Revise, amend and update name, telephone, address (Royal Mail), and more to one standardised format.


Remove MPS (Mailing Preference System), goneaways and deceased from your records.

data cleansing

turning your data into reliable information

Cleansing your dataset not only cuts out duplicated communications but also allows your organisation to understand what’s happening. Focusing your entire resources on real customers and optimising data-driven decisions.

Increase ROI

By reducing the errors on your dataset, you're also reducing the cost of your campaign and optimising your resources.

Data Sources

We hold the major datasets from industry-leading companies such as Royal Mail, Experian, The Read Group, The Ark, The DMA, and Mortascreen.

let's work together right now

Combining our 8-step method with the most advanced software on the market and multiple reliable data sources, we can cleanse your dataset by removing even the slightest glitch, merging duplicate info, and repairing and correcting the structure of your files. 

Specialists in optimising data.

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